How to Choose Images for Your Site
Adding images to your clothing rental site is a great way to personalize it! Keep scrolling for tips for picking your photos with examples of each placement.
Need help resizing your images? Check out this guide for how to crop and edit your images for your site.
Images (6 total):
Required:
Homepage: Hero (Desktop)
Homepage: Hero (Mobile)
How It Works Page: Member Benefits
Optional:
Homepage: Rent*
Homepage: Return*
Homepage: Repeat*
* For the Rent, Return, Repeat images (3) under ‘How It Works’ on the Homepage, you have the option to provide 1, 2, or all 3 images. If you prefer not to submit your own, the site will automatically be populated with the default photography available in the Brand Portal.
Which images should I choose?
Choose images that best represent your followers and your service. Here are a few things to consider:
Your Audience
Use models or content creators who represent the age, body type, diversity, and interests of your followers. Feel free to also feature yourself!
The Clothes
Choose images that align with the rental product offering (reference haverdash.com for examples). Avoid categories that aren’t available in your service: activewear, shapewear, accessories, etc.
The Branding
All imagery should have a unified look and feel (mood, lighting, and photography style) to create a cohesive site experience.
Pro tip: We’ve seen the most success with creators who feature images of themselves wearing styles similar to those on their rental site to inspire more followers to join.
Image Placement
You should also consider the placement of each of the images on your site. For example:
The desktop homepage hero image should be positioned to the left to ensure it's not covered by the white box with the tagline (see below)
For the mobile hero image, there is a button overlay at the top of the image, so make sure that doesn't cover anything important!
Where do I find imagery?
Use high-quality photography from trusted sources:
Create images yourself
Tap your creator network
Use stock photography sites* such as:
*You must have image rights to use and display all images you provide CaaStle, including any stock photography.
Examples:
Need a little inspiration? Check out the CaaStle Creator site below!
Homepage Hero: Desktop (1)
This hero image is high energy and fun. The creator is looking directly at the camera and wearing a brightly colored dress that is similar to the styles available on her site.
Homepage Hero: Mobile (1)
Homepage/Rent, Return, Repeat (3)
In the Rent, Return, Repeat images, she shows herself engaging with the service and demonstrating the Rent, Return, Repeat process.
How It Works Page/Member Benefits (1)
On the How It Works page, she features an image of herself wearing a top similar to what is available to be rented, which helps show the variety of garments offered in her service.
Please note:
For the Rent, Return, Repeat imagery, you have the option to provide 1, 2, or all 3 images. If you prefer not to submit your own, the site will automatically be populated with the default photography available in the Brand Portal, shown below:
